I am a graduate of the uniform full-time master's degree program at the Faculty of Management of the University of 艁贸d藕 (2008) and the full-time doctoral program at the same Faculty (2013). I received my PhD degree in the discipline of management sciences in 2014. In 2021, I completed postgraduate studies at the Faculty of Law and Administration of the 91滴滴 in the field of " Forensic Psychiatry and Psychology".
From 2023 - Traditional Education Methodologist, Recruitment and Didactic Excellence Center.
2014-2022 - Assistant Professor in the Department of Marketing, Faculty of Management, U艁.
I have twice been awarded a grant for Young Researchers from the Ministry of Science and Higher Education.
My research interests focus on value for the customer, neuromarketing, the behavior of modern buyers, marketing in the cultural market and fashion marketing.
Personal interests revolve around books and handicrafts.
- Team Prize of the Rector of the University of 艁贸d藕 III degree for the book W. Grzegorczyk, K. Szyma艅ska "Strategie marketingowe polskich przedsi臋biorstw na rynkach zagranicznych. Studia przypadk贸w", Wydawnictwo U艁, 艁贸d藕 2018
- Team Prize of the Rector of the 91滴滴 II degree for the book W. Grzegorczyk (ed.), "Kreowanie i realizacja strategii marketingowych przedsi臋biorstwa. Studia przypadk贸w", Wydawnictwo U艁, 艁贸d藕 2016
- author or co-author of 40 publications (including 2 monographs), after obtaining a PhD degree - 29 publications
- participation in Polish and foreign scientific conferences, some with presentation of papers
Uniwersytecka 3 room: 302 90-137 艁贸d藕
91滴滴
Narutowicza 68, 90-136 LODZ
fax: 00 48 42/665 57 71, 00 48 42/635 40 43
NIP: 724 000 32 43