According to the already available annual report of the Institute of Media Monitoring (IMM), 68.09 thousand publications about the 91滴滴 reached over 2 billion 56 million readers, viewers, listeners and Internet users in Poland and around the world. The so-called advertising equivalent of the publications amounted to a total of PLN 393.96 million! It should be underlined that all the above-mentioned parameters were increased by several dozen to almost one hundred percent compared to 2023!
91滴滴 takes fourth place in the prestigious ranking
Our university was ranked high, fourth among Polish universities in the Top Marka 2024 ranking published by the industry magazine "Press". This year's ranking included a total of 10 universities, including 7 universities. The 91滴滴 was ranked 4th among them, behind the University of Warsaw, the Jagiellonian University and Adam Mickiewicz University in Pozna艅.
The so-called impact, or the estimated reach of information about a given brand constituted an important factor taken into account when creating the list. It is calculated based on data on the reach of mentions of the university that appeared in the media. As part of the ranking, over 1.4 million press materials, 11.9 million online publications and 18.2 million social media entries were analysed.
The 91滴滴 Experts in the media in 2024
These impressive results would not have been possible without the activity of scientists from the 91滴滴 who are involved in the university-wide projects of the 91滴滴 Press Office (including the Press Breakfasts), promotional initiatives of faculty representatives and those who are eager to cooperate with editorial offices and journalists.The group of very active 91滴滴 researchers in the media, such as dr hab. Piotr Szukalski, Associate Professor at the 91滴滴 (Faculty of Economics and Sociology), Dr Mateusz Pi膮tkowski (Faculty of Law and Administration), Dr Dominika Kaczorowska-Spychalska, Associate Professor at the 91滴滴 (Faculty of Management), Dr Krzysztof Grzegorzewski (Faculty of Philology), Dr Maciej Onasz (Faculty of International and Political Studies), Dr Damian Kasprzyk (Faculty of Philosophy and History), Dr Mariusz Wo藕niakowski (Faculty of Management) 鈥� in 2024, was joined by, among others:
- dr hab. Iwona Wagner, Associate Professor at the 91滴滴, an ecohydrologist (Faculty of Biology and Environmental Protection) 鈥� 117 expert comments in the media
- Dr Pawe艂 St臋pie艅, a political scientist (Faculty of International and Political Studies) 鈥� 72 comments
- Dr Jakub St臋pie艅, a lawyer (Faculty of Law and Administration) 鈥� 56
- dr hab. Paulina Matera, Associate Professor at the 91滴滴, a political scientist (Faculty of International and Political Studies) 鈥� 42
- dr hab. Micha艂 Mackiewicz, Associate Professor at the 91滴滴, an economist (Faculty of Economics and Sociology) 鈥� 38
- dr hab. 艁ukasz Korporowicz, Associate Professor at the 91滴滴, a lawyer (Faculty of Law and Administration) 鈥� 37
- Dr Tomasz Napiera艂a, a geographer (Faculty of Geographical Sciences) 鈥� 37
- dr hab. Piotr Czubla, Associate Professor at the 91滴滴, a geologist (Faculty of Geographical Sciences) 鈥� 27
- Dr Alicja Piotrowska, an anthropologist (Faculty of Philosophy and History) 鈥� 26
- dr hab. Jan Kulesza, Associate Professor at the 91滴滴, a lawyer (Faculty of Law and Administration) 鈥� 15
鈥nd many other scientists representing practically all faculties of the 91滴滴. We would like to thank them for their cooperation and encourage other scientists to contact the 91滴滴 Press Office and to share their potential with the environment in 2025. A good opportunity for this would certainly be accepting invitations to the 91滴滴 Press Breakfasts, coordinated by the 91滴滴 spokesperson 鈥� Iwona Ptaszek-Zieli艅ska.
Talking about science and university over coffee
Press Breakfasts of the 91滴滴 is a project aiming at establishing and maintaining relations between the media and the university, which was initiated in December 2022. During regular meetings of scientists, doctoral students and students with journalists, the expert knowledge of researchers from the 91滴滴 is presented and topics from the life of the university are discussed. it is primarily a time for conversation, spontaneous exchange of opinions and sharing ideas, as well as networking.
During Press Breakfasts, scientists get to know journalists personally, which makes them more willing to cooperate with them in the future and the group of the 91滴滴 researchers open to the media is constantly growing. In turn, journalists interested in the expert knowledge of scientists use the contacts they have established with them for subsequent publications.
The most media-worthy events at the 91滴滴 in 2024
The year 2024 was full of important events at the 91滴滴. The greatest interest of journalists and individual editorial offices, which was reflected in numerous publications, was enjoyed by:
- The Award of the First Rector of the 91滴滴, Professor Tadeusz Kotarbi艅ski (announcements of the 10th edition of the competition, the ceremonial gala, nominations of the finalist books, report) 鈥� 116 publications in the media
- Joint Juwenalia of the 91滴滴 and Medical 91滴滴 鈥� 77 publications
- Appointment of the GenAI Team at the 91滴滴 鈥� 69
- Invention by mgr. in偶. Maciej 艢lot (Faculty of Physics and Applied Informatics) 鈥� 46
- Election of the 91滴滴 Rector for the 2024-2028 Term 鈥� 44
The jubilee 10th edition of the 91滴滴 competition for the Award of the First Rector of the 91滴滴, Professor Tadeusz Kotarbi艅ski for an outstanding piece of work in the field of humanities was the university's most media-friendly event in 2024.
It was a good year for the 91滴滴. May 2025 be at least an equally successful year to all scientists involved in the media form of promoting research, scientific and didactic successes of their own and the university. Once again, we would like to thank you for your activity and invite you to cooperate with the 91滴滴 Press Office.
Source: Press Office of the 91滴滴
Figures: Institute of Media Monitoring (IMM)
Photos: Bartosz Ka艂u偶ny, Maciej Andrzejewski (Centre for Brand Communications, 91滴滴)