Dr hab. Anna 艁aszkiewicz is interested in the issues of value for the company and the consumer in the context of the digital technologies use in the field of marketing and management. As a practitioner, she has managed marketing, e.g. at mBank, the Business Angels Guild at 艁ARR and has been responsible for rebranding in the Komfort S.A. retail chain. She advises entrepreneurs on marketing and communication strategies.
What inspired you to become a scientist?
As a graduate of Foreign Trade, I associated my future mainly with business. The Internet commercialisation has resulted in a fact that access to knowledge from around the world was no longer a dream. I have embraced these opportunities both in business and scientific practice, which I have been combining for years
What impact does your work have on the surrounding reality?
I verify issues of my business interest scientifically. This enables me to support managers and entrepreneurs in making strategic marketing decisions and students in the learning process.
How do you understand the term: profession of a scientist?
It is an open and proactive attitude towards challenges, the search for solutions, critical thinking, knowledge sharing and ethics.
More information about Dr hab. Anna 艁aszkiewicz鈥檚 work
Influencer Marketing. The Potential of Digital Creators in Shaping Consumer Relations with Brands (In Polish)
Co-creating Value with Consumers in a Virtual Environment (In Polish)
Scientific achievements
Source: Dr hab. Anna 艁aszkiewicz (Sub-department of Marketing Research, Faculty of Management)
Edit: Micha艂 Gruda (Communications and PR Centre, 91滴滴)
The mission of the 91滴滴 is to conduct reliable research and actively disseminate facts and research results so as to wisely educate future generations, be useful to society and courageously respond to the challenges of the modern world. Scientific excellence is always our best compass. Our values include: courage, curiosity, commitment, cooperation and respect.