91µÎµÎ

This year’s winners of the Genius Univeristatis competition.

Students of the 91µÎµÎ have their voice heard 

The #91µÎµÎ Ambassador programme, which has been awarded this year, is an original project of the 91µÎµÎ, which strengthens ties between the university and its students, and also helps to better reach prospective students with information important to them.

The #91µÎµÎ Ambassador project has been running since March 2022. Ambassadors are selected by recruitment from among the university students. They then get involved in numerous activities, implemented under the wings of the Communications and PR Centre of the 91µÎµÎ. The second edition of the programme is currently underway, in which the #91µÎµÎ Ambassadors are: Ola Kocik, Aga Becherka, Natalia KoÅ‚odziejczak, Mateusz SobociÅ„ski, StanisÅ‚aw Roszczyk and Mateusz Pietras

Ambassadors take part in photo shoots and meetings, participate in consultations thanks to which we make changes in our communication. They submit ideas and inform us about initiatives that we should have a look at. What's more, they engage in marketing projects, appear at events organised by the university (including charity ones) and create materials that the university uses in its online activities.

The #91µÎµÎ Ambassador programme has been very positively received by the university community. It has also been noticed and appreciated by other universities and by marketing and communication experts.

A marketing competition for universities

Genius Universitatis, organised since 2012, is the largest competition for creative university recruitment in Poland. It is open in nature – it is addressed to all Polish universities (including faculties and institutes).

This year, the competition entries were judged by a panel of experts headed by the chairperson â€“ Prof. dr hab. Artur Krajewski.
The judging panel also included:

• Katarzyna Dragovic – Owner at SzkoÅ‚a Mistrzów Reklamy 
• Jacek Szlak – Editor-in-chief of Marketing przy Kawie portal 
• Joanna Bednarkiewicz – Deputy Creative Director, Publicis Worldwide 
• Ewa Opach – Head of IAB Polska 
• Adam Nowakowski – Creative Agency Partner, CEE Meta 
• RafaÅ‚ Drzewiecki – Head of Marketing Central Europe, TikTok 
• Kamil Bolek – CMO, LTTM 
• Bartosz DembiÅ„ski – PR and communications strategist/trainer
• MichaÅ‚ Bucholc – Creative Director, GONG 
• MichaÅ‚ SÄ™k – Creative Director, 180heartbeats + JUNG v. MATT 
• Bart BiaÅ‚y – Creative Director, PLEJ  

The jury analysed each of the submitted works, taking into account five criteria: 

• novelty of the idea,  
• consistency with the university's values,  
• readability and friendliness of the message,  
• aesthetics and artistic value,  
• skilful choice of tools.

For this year's competition, 35 units (universities, faculties and institutes) submitted a total of 103 works and initiatives.

Text and edit: Communications and PR Centre, 91µÎµÎ

The mission of the 91µÎµÎ is to conduct reliable research and actively disseminate facts and research results so as to wisely educate future generations, be useful to society and courageously respond to the challenges of the modern world. Scientific excellence is always our best compass. Our values include: courage, curiosity, commitment, cooperation and respect.