Szanowni Pa艅stwo,
zapraszamy na szkolenie 鈥淏uilding communications, bridging capacity鈥�, kt贸re w Uniwersytecie 艁贸dzkim przeprowadz膮 eksperci z Europejskiego Instytutu Uniwersyteckiego we Florencji. Ze wzgl臋du na ci膮gle wolne miejsca otwieramy szeroko mo偶liwo艣膰 zapisania si臋 na szkolenie pierwotnie dedykowane osobom zajmuj膮cym si臋 promocj膮 w administracji i pe艂nomocnikom do spraw promocji.
Zapisy obowi膮zuj膮 do dzisiaj (pi膮tek), a dwudniowe szkolenie dob臋dzie si臋 w poniedzia艂ek i wtorek 25 i 26.11.
Szkolenie jest podzielone na dwie cz臋艣ci:
1) 25 listopada od 14.00 do 17.30;
2) 26 listopada od 9.00 do 12.30.
Miejsce: Wydzia艂 Prawa i Administracji U艁, ul. Kopci艅skiego 8/12 w 艁odzi, sala 1.04.
Szkolenie b臋dzie dotyczy膰 tego, w jaki spos贸b zorganizowa膰 komunikacj臋 nauki, zar贸wno wewn膮trz uniwersytetu, jak i na zewn膮trz. Poznamy sprawdzone rozwi膮zania i konkretne przyk艂ady.
Ze szczeg贸艂owym opisem szkolenia mo偶na zapozna膰 si臋 poni偶ej.
Szkolenie jest cz臋艣ci膮 projektu d艂ugofalowej wsp贸艂pracy z Europejskim Instytutem Uniwersyeckim w ramach programu 鈥淲idening Europe鈥� i jest skierowane do os贸b pragn膮cych zwi臋kszy膰 swoje kometencje w zakresie komunikacji naukowej.
Rejestracja na szkolenie polega, na za艂o偶eniu konta i zarejestrowaniu si臋 w systemie EUI.
Rejestracja ->
Udzia艂 w szkoleniu jest bezp艂atny.
Szkolenie odb臋dzie si臋 w pe艂ni w j臋zyku angielskim.
Opis szkolenia
Short Teaser:
In a landscape saturated by visual and written contents, often mined with disinformation, universities struggle to promote their visibility, build their reputations, and channel their research outputs in much needed, and sound knowledge dissemination.
This training offers the EUI鈥檚 know-how on research communications to colleagues at the University of 艁贸d藕. A team of communications professionals from the EUI will share their recent experience of developing a systematic approach to research communications, working with the colleagues to brainstorm, to question challenges and needs, and ultimately to envision a path towards creating a modus operandi to embedding more research outputs in the university鈥檚 overall communications efforts.
Trainers:
- Jessica Carter is EUI Research Team Leader. She has extensive training experience in the field of communications, including as guest lecturer at the university level. A former journalist, she led the launch of the research communications function at the EUI. She is also a certified mindfulness teacher and expert in mindful communication.
- Soraya Binetti is EUI Communications Officer. She played a key role in setting up a research comms function at the EUI. She has experience in delivering short trainings on social media and online communications tools, as well as expertise in interdepartmental coordination for communications.
- Beatriz Carvalho is EUI Communications Assistant and is responsible for EUI Widening Programme communications. A native of a Widening country, Beatriz has experience in delivering short trainings on measuring impact through data gathering and analytics, as well as on social media tools and planning.
Background and description of training:
The EUI Communications Service has recently developed a systematic approach to research communications, creating a modus operandi to embed research outputs in its overall communications efforts. This is in line with sector trends, and the need to put forth research in a time of disinformation, as well as to use the research excellence to promote the programs and the reputation of the university.
This training seeks to gather the best of the lessons learnt and to offer them in the context of the EUI鈥檚 strategic objective of bridging the capacity gap across Europe.
The trainings would comprise four sessions, weaved with peer-learning and light team building activities:
1) a reflection on the meaning of research communications, both broadly and in the context of the hosting university;
2) a reflection on what the University of 艁贸d藕 does well in research communications, and what its challenges are;
3) a solutions workshop to envision what can be done to address challenges, with peer-learning based on the EUI鈥檚 experience (including insights on internal coordination and tools);
4) an action plan workshop to build a first foundation for steps forward.
Learning Outcomes:
- better understanding and clarity of what research communications is in general, and in particular for the host institution, and its importance in today鈥檚 communications landscape;
- better understanding and clarity of the host institution鈥檚 strengths and challenges in research communications;
- a refreshed outlook of solutions and actions towards setting up, or bettering, the modus operandi of research communications;
- a refreshed outlook on the use and importance of tools in a research communications operation.
Structure of the training:
The training is structured in two half days, held in person, with sessions divided by the four elements listed above in the training description. The trainers will use a mix of reflection and brainstorming sessions, group sharing, solutions and actions workshops, as well as peer learning based on the EUI鈥檚 experience. The training will be weaved with light team building activities.
Redakcja CKiPR U艁